Archive for September, 2007
Here’s another Honda ad that I really like. This one’s for the new Civic.
Not bad cars + Great adverts = Great car
Honda – The power of Dreams.
And the power of great advertising creativity.
Sony Bravia TV
WaterAid is an international charity. Our mission is to overcome poverty by enabling the world’s poorest people to gain access to safe water, sanitation and hygiene education.
WaterAid enables the world’s poorest people to gain access to safe water, sanitation and hygiene education. These basic human rights underpin health, education and livelihoods and form the first, essential step in overcoming poverty.
We work with local partners, who understand local issues, and provide them with the skills and support to help communities set up and manage practical and sustainable projects that meet their real needs.
We also campaign locally and internationally to change policy and practice and ensure water and sanitation’s vital role in reducing poverty is recognised.
Read more about their vision and strategy.
What our pints and iPods could do:
* £15 is enough to give one person a lasting supply of safe water, sanitation and hygiene education
* £385 could pay for a school sanitation block for 150 boys and girls in India.
Read more about what our money can buy.
We take for granted that we have water everyday. Safe, clean water for drinking and cleaning. Mostly, for wasting. We never understand the value of something like that. It is a lifesaver. Poor people can live without clothes or money, but they cannot live without water. The only time we ever realise that we need water badly is when our water pump breaks down, or the Thames has fallen by 1 millimeter! But all around the world, a billion people – that’s 1/6 of the world population – have no access to clean water at all. When there is some, women in Africa and Asia have to carry 20kilograms around their neck and shoulder to provide their family with water. This is what we wheel in our baggage allowance.
Read more about water statistics.
The National Society for the Prevention of Cruelty against Children – Phew!
A great example of how charities, when infused with marketing and branding, creates a tool powerful to stop people from dying! This organisation has the starkest and most memorable ads I have ever seen created for a charity. And not to mention their tagline – Cruelty to children must stop. FULL STOP. Simple, imaginative, memorable. Brilliant.
From their website:
The NSPCC FULL STOP Campaign
The FULL STOP Campaign’s single aim is to end cruelty to children.
A charity initiative of unprecedented ambition, it began because the evidence showed that: “Child abuse and neglect can almost always be prevented, provided the will to do so is there.”
The FULL STOP Appeal was launched alongside the Campaign in 1999. It set out to raise £250 million over and above normal fundraising, to support the extraordinary amount of work that the NSPCC would need to do.
The Appeal closed in March 2007, having met and exceeded its target amount. Supported by millions of people, it has enabled the FULL STOP Campaign to make incredible progress. The NSPCC is now able to support thousands more children and young people who have suffered abuse and neglect, and prevent problems arising for many others. Our public education campaigns, lobbying and partnerships have all helped to change the way society thinks and behaves towards children.
You can read more about the achievements so far in our progress report. The FULL STOP Campaign continues to build on this sense of momentum, and we will continue until we have ended cruelty to children. FULL STOP.
Most of my friends have always heard me saying that I will not have any kids. A variety of reasons come after this sentence, like I’m stingy, I’m not a good father, I want to spend my time doing other things, I will spoil them etc. But what you will never hear is that I don’t want to be a father because I don’t like kids. I don’t dislike kids, but I probably won’t be able to provide one with a very good life. And I really don’t think I should try to, in case I fail. However, I do enjoy playing with kids and I find their laughter to be one of the most wonderful things in the world. And the sight of a mother holding her baby in her arms, a baby’s hand clasping mom or dad’s finger can bring a tear to my eye. And that is why I support this charity. Cruelty to children and cruelty to animals to me are the same thing – it’s still cruelty. It’s still exploitation and taking advantage of someone or something with the knowledge that they will not, or cannot, do anything about it. It’s sick and it sickens me.
I’m doing my bit to help these NSPCC guys, how about you?
If you have an eBay account and have unwanted clothes or stuff lying around the house, click here.
For those of you whose family members or close friends have had cancer will know that it is extremely hard to deal with. I won’t expand on that but I think I can say with confidence that just the word cancer itself projects a very morbid image. I have had my fair share of friends and family from cancer. Fortunately I have not lost anyone close yet. With your funding, the money can go into research and hopefully one day we will find a pure, and a prevention. Meanwhile, your money can also help go towards education. I believe that information can and will help all parties learn to cope, and to deal with situations involving cancer.
This is from their website:
Our vision is a statement of what we aspire to, why we exist and the impact we would like to have on society.
Our purpose describes what we will do to achieve our vision:
- We carry out world-class research to improve our understanding of cancer and find out how to prevent, diagnose and treat different kinds of cancer
- We ensure that our findings are used to improve the lives of all cancer patients
- We help people to understand cancer, the progress we are making and the choices each person can make
- We work in partnership with others to achieve the greatest impact in the global fight against cancer
- Our goals
Goal 1 – Reducing risk
Goal 2 – Smoking reduction
Goal 3 – People under 75
Goal 4 – Earlier diagnosis
Goal 5 – Understanding cancer
Goal 6 – Better treatments
Goal 7 – Improved survival
Goal 8 – Low income communities
Goal 9 – Cancer information
Goal 10 – Beyond 2020
So please do visit their website, even if it’s just to browse and see what’s going on. A little information can go a long way.
The Royal Society for the Prevention of Cruelty to Animals
This charity is almost 200 years old and is one the best known charities around the world. I consider it to be the Red Cross for animals. As an animal lover myself, I support the RSPCA and have been doing so for many years, including volunteering when I was in high school. There are some sick, b*astards out there who deliberately harm and injure animals, even 5-day old golden retriever puppies and get away with it. Clearly, this is not right and something ought to be done. Just because animals are not as intelligent as we are (not necessarily the case), it does not mean that they deserve less respect. We must realise that this planet is not ours, and that we came much, much, much later than all the animals on Earth. See what you can do to assist in RSPCA’s work.
From their website:
The RSPCA’s vision is to work for a world in which all humans respect and live in harmony with all other members of the animal kingdom.
Our mission statement
The RSPCA as a charity will, by all lawful means, prevent cruelty, promote kindness to and alleviate suffering of animals.
The RSPCA intends to achieve its mission by: