Futuristic strawberry lollipop engagements

Remember when I posted a video showing an interactive display in the Shibuya district of Tokyo? Well now Harrods has launched their own interactive display too. It will have 60 installations and one of them contains vinyls strawberries and strawberry lollipops that customers can take away.

Apparently these “interactive windows are the future of window display” and are intended to “encourage customers to enjoy the sights, tastes, sounds, touch and smells of the luxury store” and that they “engage target customers and make them remember a brand.”

harrodshorses_resized_250_tcm14-635905.jpgharrodsfizz_resized_250_tcm14-635935.jpgharrodsstrawberries_resized_250_tcm14-635916.jpg

source: retail week

Walk into a window display to get a lolly? Truly engaging, very futuristic.

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