“Cashier number one, please”


(image by lifechooser)

Going back to my post on aural branding, here is another interesting nugget.

What do these have in common:

(in the UK) The voice of the woman at post offices/supermarket who calls out “Cashier number one, please

The “voice” heard in trailers “In a world where” or “the hunter becomes the hunted” (no, not Pablo Francisco)

In their own way, they’re celebrities. They’re well known and recognised.

They also invoke feelings.

The queue voice reminds us of the frustration of having to stand in a queue. It could also bring back that feeling of relief when we’re finally being served.

The Trailer voice man (it’s actually Don LaFontaine 1940 – 2008) usually evokes horror and drama, since his voice is normally used in action movies and horrors or thrilers.

Which other voice overs or aural branding can you think of; and what feelings do they invoke?

  1. Ed

    Probabely best teaser trailer ever (besides the teaser for Episode 1)

    • M

      I saw that too and I cou;dnt help but think the times they’ve had to cut because of all the laughing going on.

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