Posts Tagged ‘cars’

Freckly faced Audi come in with pigtails, sees BMW, and sticks out her tongue.

BMW, with her beret and larger build, throws her lollipop onto the ground and flicks Audi.

A fight ensues.

Both juvees pull each others’ hair.

Playing in a nearby sandbox is our Asian weird-girl with a huge ass, thick glasses and braces (a good heart nonetheless) who sees this and tries to stop the fight.

They wouldn’t let go of each other so our asian weirdo pulls both their ears.

OUCH.

As Godzilla give a lecture, a shadow creeps up from behind and towers above all three.

They all look up.

Eclipsed by the scorching sun, they see a grinning British bulldog, doll’s head in one hand and body in the other.

Audi, BMW and Subaru split in 3 different directions at 120mph.

British fatty wins the day.

—-

In Europe and Asia, Audi and BMW have never been openly seen to go head to head this conspicuously.

But in America, they do things somewhat differently.

All via MarketingGuy

256-bmw_v_audi_sign_war

(image courtesy of 37Signals)

20061206-bmw-ad

(image courtesy of thetalentjungle)

20061206-audi-ad

(image courtesy of thetalentjungle)

20061206-subaru-ad

(image courtesy of thetalentjungle)

20061206-bentley-ad

(image courtesy of thetalentjungle)

Jason of 37Signals asked “What would you do if you were Audi?

Truth be told, I’d be tempted to put up a new billboard with the same car but with the price actually advertised. Typically Audi has better value for money, spec-wise.

So, the billboard could say:

“o-60 in $43,000”

(the M3 costs almost 50% more at $67k+)

Well, asking the same question, what should Audi do?

Advertisements

A follow-up to Lunar BBDO’s post.

Remember super ads like Sony’s “Balls” and Honda’s “Cog“? The follow up to Balls was tepid at best – which was disappointing – but Honda Civic’s, with an orchestra emulating the roars and squeaks and booms made by the Civic was, I thought, brilliant!

Then came that ad by Orange, of people expanding and continuing the colours of the rainbow (tagline: don’t let good things end, or something like that). I thought this was alright, because I was indifferent to the brand Orange, and I quite like the colour orange. And the fact that the art direction for the ad was quite good.

From then on, advertising creativity just went down the drain. This was demonstrated by the new Ford Focus ad, which seemed to me like a combination (and complete rip-off) of both Honda’s Cog and Civic adverts. And this has just made me even more loathe to buy a Focus – and I used to think that the RS was alright.

But, occasionally, you get something along the same lines, which, because of one reason or the other, you quite like. This time around, it could have been the brand. Most of my friends know that I am an assman, I mean Audi guy, and the new range has not changed my mind. And the ad, which does have some resemblance to the ads mentioned above. But I suspect that because it’s Audi, I am not complaining about it. Not dissing you, Lunar!

What do you think?

A word to creatives out there: when you want to pay homage and the characteristics of your brand allows it, do a complete spoof. Otherwise, lay off. One of my favourite spoofs come from my one of my favourite brands: 118118. And it’s a spoof – a very good one – of one of my favourite ads of all time. Well done, Fallon (or was it W+K?) and WCRS!

Remember when I posted the ad for Orange and I called it a copy of the Sony Bravia Balls ad? Well, this time around, it’s even more frustrating. Even less creative neurons have died.At least Sony and Orange are two completely different industries.

This time, Ford has just done my head in. I’ve never found their ads to be memorable and at best, they caught my attention for a split second before I continued staring at that long-legged blonde crossing the street while I’m sitting in my car waiting for the lights to turn green.

Now this is where it all blows up in the face of advertising – a car manufacturer, (deep breath) copying another car manufacturer’s ad. Just when you think it couldn’t get any dumber, they copied an award-winning, super memorable ad!

Then there’s the tagline: Beautifully Arranged. Compared to what? The living of a chav who just got married? Gimme a break, the only way you can beautifully arrange that car is by putting it next to the bin!

Anyhow, here’s the ad: