Posts Tagged ‘ipod’

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photo by blueone

Let’s do a quick and interesting experiment.

Those of you who doesn’t know what an iPod is, hands up.

Now, go jump off a cliff/tree/building/motorway/bridge near you.

Told you that was quick, didn’t I?

Now, to those remaining, have you ever wondered where Apple got the name iPod from? It’s a name, or word, so synonymous with this generation and like many things, we take for granted where the name came from. And being a marketing / branding expert, I could not possibly live with myself if I do not try and figure out the origins of the brand iPod.

First of all, let’s break the name up so we can properly analyse it.
The “I” was a fad. Nowadays, apart from Apple, any company that comes up with a product (or *gasp* a service) that starts with an “I” will either a. get laughed at or b. get shot, then laughed at. The “I” was like the “e”. First came eBusiness and then you had e-commerce and e-tail. Then there was eMassage Oils and eStupidFurnitureFromScandinavia and eImNotTooCoolSoIllJustAddAn”e”ToMyBrand.

Then you have the Pod – what were they thinking? A Kinder egg looks like a Pod, a mouse (the thing you click with) looks like Pod, even a scrotum looks like a Pod – a rather floppy one – but nonetheless, a Pod! That square thing when it was launched looked more like a biscuit, or a piece of toast, or (insert rectangular, non-food item here). If you disagree, think about this. What do you think of when you hear the word pod? Something round, or cyclindrical or at least rounded. Go look it up if you don’t believe me. Dictionaries say “round,or cylindrical encasing.”

My point is this: although it was not a Pod per se, but hey, look at how smart they were. This is purely speculation but this is my theory: it was a time of portable things, CDs computers, stuff! And you wanted stuff on demand, Word, PowerPoint, music, MTV. They could have easily called it Music on Demand, which then it would iMod, and that would have restricted them to only music. And today, they would surely have problems selling iMod and iVod (no points for getting that one right) separately. But they didn’t. And the reason is this: they actually a gypsy chained up in their secret underground lab who told them that in future, iPods could play video! With that in mind, and both music and video being “playback”, the thing became known as intelligent Playback On Demand! That is how name the iPod came about.

This has always been my theory for years, until some rumours of the real origin surfaced, and I still believe that my theory is right and their Space Odyssey story is a cover up. It’s so that the world will never know about their future-seeing gypsy woman. Just like area 51 and MJ.

Crawling the WWW, I’ve come across some other opinions, some interesting and some downright stupid.:

“Internet Palm Operated Device”

“i mean its so self explanatory…the thing looks like a damn pod and they just added an ‘i’ to it to make it sound computery. ” (Like, ohmygod, I’m so like totally, literally, blonde. And I know computery words too!)

“pod=leg i=i and= my leg” (My personal favourite. Makes absolutely no sense, just like yours truly)

“Personal Organizer Device”

“Product Of Da’future”

“Painfully Overpriced Device”

“Predator of Dell”

“Until I get my iPod fixed *again*, I’m dubbing it “Piece of Dung.”

“I p****d on Diamond” (Makers of the Rio Mp3 players)

” ephod-iazô , Ion. epod- , means furnish with supplies for a journey”

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photo by finchlitvack

It seems that these days everything’s getting flatter. First came the flat screen TV’s and ultra-thin mobile phones. Then it was the thin war between computer makers, and suddenly cars came flat too! Ferraris (any!) but think Enzo, Mercs SLR, SL, CL and Audi R8. Flatpacked furniture from Scandinavia. Now Apple’s gone and done it too. I used to be able to feel my iPod teaming up with gravity to pull my jeans down whilst I’m rushing to get past the closing doors on trains only to have gotten on the train sans jeans! Now with the new iPod Touch and iPhone, I can barely feel anything. I can be assured that I’d get onto the train, decently I might add, but looking like a pervert with worm infestations since I have to be shuffling through my jacket and jeans pocket every now and again to check if they’re still there. Don’t even get me started on the MacBook Air. It might as well have been made of air. The worst this flattening mania, methinks, is the effect on our supermodels. We now have washboards on catwalk! If pale-skin large-eyed weirdly-formed-faced extra terrestrial beings came to our planet with the intention of colonisation, they would think that had never left their home planet in the first place! What happened to the days of Claudia Schiffer and full volume? They’ve been replaced with Lily Cole and Kate Moss, two people who seem to look very much at home with starving children from Ethiopia! What happened to womanly curves and hourglass figures? Alas, those days are gone.